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Pelican Reef Wicker Promotes Calzadilla (featuring Twitchell fabrics)

Article Courtesy of Hearth & Home

Pelican Reef Wicker Promotes Calzadilla


December 8, 2011


Pelican Reef, a manufacturer and distributor of quality casual furnishings, announces the appointment of Allen Calzadilla as president of Pelican Reef and all of its subsidiary companies. Allen grew up in the business since 1996 and received his Bachelor's degree in 2001. Over the past five years he has successfully filled the position of executive vice president of Pelican Reef.


Under his leadership the company has experienced unprecedented growth and has introduced a significantly broader range of products.


"I am honored to have the support of the company and appreciate the confidence they have in my ability to lead this great company," Calzadilla said. "We have been able to evolve our business during these challenging times and are experiencing continued growth. I look forward to leading Pelican Reef to even greater heights in the years to come."


The position of president was previously held by Angel Calzadilla, who has moved to the position of CEO. In this role he will continue to oversee the company's strategic directions for now and years to come.


Pelican Reef specializes in fine rattan, wicker and outdoor furniture suitable for residential and hospitality use. It offers a variety of handcrafted designs in styles ranging from traditional to contemporary. Pelican Reef's indoor line-ups include furniture crafted in rattan, abaca, lampacanay, bamboo, mahogany and traditional hardwoods.


Pelican outdoor furniture is made with the best quality brand name fibers in order to produce lightweight high-tensile strength furniture that will withstand extreme weather conditions. Its aluminum frames are powder- coated then woven with Viro and Rehau fibers, along with Twitchell sling, for lasting durability.


Pelican Reef's warehouse program services retailers, designers and contract clients year 'round and its product lines can been seen at permanent showrooms in Chicago's Merchandise Mart 15-112, and in South Florida. Pelican Reef continues its exhibitions with its High Point showcase in Showplace 1300, and a Las Vegas Market showcase C-0457-1B.


For more information about Pelican Reef Wicker, visit the web site or contact Mayleen Chadwick at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 305-820-9000.




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